Stay Aware. Stay Ahead. Stay Protected.
In today’s hyper-connected world, your brand is one post, one review, or one employee misstep away from a full-scale crisis. What you don’t know can and will hurt you.
Our thorough checks act as your early-warning system, delivering monthly or quarterly audits of your brand’s online presence across social media platforms. We uncover vulnerabilities, spot hidden risks, and provide clear, actionable recommendations to strengthen your public presence before small issues escalate into costly, reputation-damaging crises.
Think of it as a mystery shopper for monitoring your brand’s digital footprint, ensuring you have real-time insights into where you stand and what needs improvement.
WHY THIS MATTERS
1 out of 3 brands go viral for the wrong reason!
In a cancel-culture society, one misstep can define your brand. It only takes one unmonitored channel, one tone-deaf campaign, or one forgotten post to damage the trust you’ve built. A brand’s credibility can unravel in hours, not days, and the damage can last for years.
The H&M Hoodie Backlash
A single insensitive product image sparked global outrage, leading to boycotts and significant damage to the brand image.
Zoella’s (Zoe Sugg) Old Tweets
Renowned YouTuber Zoella faced backlash when old tweets resurfaced; despite being years old, they contained homophobic and classist language. In response, she issued a public apology, promptly deleted the offensive tweets, and expressed that she has since “evolved and transformed.”
Boohoo’s Social Media Rebellion
In 2020, Boohoo’s social media-focused influencers publicly denounced the brand for alleged poor working conditions in Leicester factories. The scandal snowballed across Twitter, causing partnerships to collapse; Boohoo’s shares crashed, and major retailers cut ties.
Balenciaga’s Ad Outrage
In 2022, Balenciaga faced a global backlash over a controversial ad campaign that severely impacted their image and led to months of crisis management. The online reviews and social media mentions were flooded with negative feedback, causing significant damage to the brand’s credibility and customer base.
Elle Darby: Racist & Offensive Tweets
Social media influencer Elle Darby faced a significant backlash when old tweets from 2011 resurfaced, revealing racial slurs and derogatory comments targeting various groups including Indians, Chinese, Polish individuals, fat people, and LGBTQ community members.
This isn’t just about preventing a crisis; it’s about making smarter business decisions. We can review your campaigns before they go live, helping you avoid tone-deaf messaging or creative missteps that could damage your brand (and waste your budget). We assess YouTube stars, TikTok creators, and other influencers, giving you clear insight into which ones truly align with your brand values and which could pose a risk.
What do we assess?
Our audits dig deep into your brand’s digital footprint to uncover risks and opportunities. Here’s what we can look into..
Why choose us?
With over 15 years of expertise in social strategy and brand management, we have a deep understanding of where potential risks may lurk and how to proactively address them. Our team leverages our proficiency in social listening, digital auditing, and cultural insights to offer precise, actionable steps that safeguard your company before any issues escalate.
What do you get?
Who is this for?
Frequently Asked Questions
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Why wait for a crisis to strike when you can proactively manage your brand’s reputation? Stay ahead of the game with our monthly or quarterly audits that help you identify potential issues before they escalate. Reach out today for a quote and discover how our top-notch monitoring services can keep your online presence in check.